I&S BBDO Tokyo has been appointed brand agency for Peugeot and Citroen brands in Japan starting 1st April 2011 after a competitive pitch. The focus is on digital strategies.
PHD Thailand has retained the media business for Enesis Group in Thailand and PHD is likely partner for expansion into Philippines, Malaysia, Cambodia and Hong Kong. The total A&P spend in Thailand of the Enesis Group is in excess of US$6 million.
One World Sports has secured the North American rights to the Asian Football Confederation Federation (AFC) Champions League Soccer under the terms of agreement with World Sport Group, the AFC’s exclusive media and marketing partner. The tournaments will be broadcast on television, broadband and mobile.
Ignite Media Group has been appointed sales partner for China Mobile VIP Magazine in Macau and Hong Kong.
Grey Group Thailand has won DSG International which is a leading disposable diaper manufacturer. The mandate covers brand strategy, advertising, point-of-sale, event management and more. The first campaign for ‘Certainty’ will be launched in the second quarter of 2011.
Icon International Communications has been appointed the public relations agency for Expedia Inc., the online travel company. Icon has offices in Sydney and Singapore. The latter office opened in 2005 and has managed clients such as Westpac, adidas, Siemens and Wildlife Reserves Singapore.
Fleishman-Hillard has been appointed agency of record in Singapore for Trend Micro, a specialist in Internet security.
PHD in Sydney has been appointed media agency by UFC, Ultimate Fighting Championship. UFC recently held its second event in Australia at the Acer Arena.