Go React has been appointed to manage the integrated marketing for Grundfos. The Danish company manufactures energy efficient pumps. Go React will handle the business across eleven countries in the Asia-Pacific region. Go React is the result of a merger between direct marketing agencies Go Direct and React in 2010.
Pfizer has given its Prevenar 13 business to TBA (The Boutique Agency) after a pitch involving Weber Shandwick, Burson-Marsteller and Edelman. The drug campaign will start in April after clearing legal and medical authorities.