Lowe Indonesia won, after a three-way pitch between themselves and Hakuhodo and incumbent Neo, the marketing of a new range of snacks. This is for the brand, Qtela, from PT Indofood Sukses Makmur. The agency recently also retained Indofoods’ iconic instant noodle brand, Indomie.
After pitch lasting several months, Pernod Ricard has appointed Briq International as Agency of Record in Cambodia for the Chivas brand, This work will cover advertising, media, CRM, PR and other communication needs. Briq was appointed media agency of record in Singapore for Pernod Ricard in 2013.
VML Qais has won the digital duties for Shiseido’s new skincare range ‘Za’ in India. This is the launch of the range into India which will start in April 2014. Prior to this appointment, VML Qais has been working on beauty brand Revlon. Apart from the new win, the agency already handles Religare Healthfore, Tata Motors, Mahindra & Mahindra Ltd and ICICI Bank.
TBWA’s Digital Arts Network, Hong Kong has won denim brand American Eagle Outfitters and will lead their social media presence and strategy.
Dentsu Singapore has been appointed Media Agency of Record for the highly-awarded Marina Bay Sands resort after a pitch. The agency will cover Singapore, the rest of Southeast Asia and North Asia.
BBDO Indonesia has been awarded creative duties for Carrefour Indonesia. This hypermarket retail chain is owned and operated by PT. Trans Retail Indonesia. The agency partnered with PHD for the media side of the business in a pitch involving local and international agencies.