Optimedia Malaysia has been appointed media agency-of-record for Kao in Malaysia following a review. This will cover brands including Biore, Laurier, Liese, Asience and Kao Attack.
iris Singapore has been appointed by leading retailer, Robinsons, to handle all its digital communications. The business was awarded after a competitive pitch.
TBWAKorea has won, after a four-way pitch, Korea’s No. 1 vermin extermination company, Cesco. The account was previously with HS Ad. The new campaign will be launched in June.
Fulford PR has renewed its contracts with Beam Global Asia, Lee Hwa Jewellery and Pure Group for another year. Beam Global Asia have been with the agency for six years and Lee Hwa Jewellery for a similar time.
Grey Group Hong Kong has be appointed to handle a branding campaign for SHK Finance. This is scheduled to run on posters, print, online and at point of purchase. SHK Finance is a member of the Sun Hung Kai & Co Limited.
OMD China has retained Zhenai.com, the leading matchmaking site in China. It has also extended its partnership to include advance analytics services.
Lowe Lintas & Partners in India have been appointed the brand communication partner for Easyday retail chain owned by Bharti Retail. It will be handled from the Lowe office in Delhi. Easyday has 186 stores in 12 states.
OMD China has won the Yili TV business after a three-way pitch involving GroupM and UM. Inner Mongolia Yili Industrial Group Co. Ltd is a leading dairy products manufacturer producing ice cream, milk powder, yogurt and other products. The account is worth a monitored media value of RMB 4.2 billion.
Saatchi & Saatchi Sydney has won the Australian business for Carnival Cruise Lines said to be the largest in the world. The company is launching its first ship for the Australian market and ‘The Carnival Spirit’ will be based in Australia year round.
TBWAKorea has won, after a competitive pitch with Nongshim Communication and incumbent Kgplus, the Korean apparel brand The RedFace. The company has the largest distribution channel of all the outdoor brands in Korea.