McCann announced the acquisition of SMART, an award-winning advertising agency. The new entity assumes the name McCann Erickson Australia and will operate in the current McCann Worldgroup offices. SMART was owned and led by CEO Ben Lilley, Executive Creative Director John Mescall and Managing Partner & National Planning Director Ashley Farr.
SMART has offices in Melbourne, Sydney, Queensland and Auckland. The agency has experience across a range of local and global clients such as Adidas, ANZ Bank, Coca-Cola, Dulux, Ferrero, Levi’s, News Limited, SEEK, Specsavers, Unilever, Vodafone and many government agencies.