The CEO of McCann Worldgroup Singapore has been appointed Chairman for the island’s 2012 EFFIES. Ben Lightfoot said he was looking forward to shining the spotlight on Singapore’s most effective advertisers, agencies and their brands.
Terry O’Connor, CEO of Courts Asia and the current President of the Institute of Advertising Singapore which organises the EFFIES, said, “Effie Awards is a globally recognised programme; and an Effie award has become a worldwide symbol of achievement and success. We are delighted Ben has accepted the challenge to lead the Singapore chapter of the global Effies.”
The Singapore Effie Awards are planned for the end of May 2012. Call for entries is 10th Feb. The deadline for entries is 9th March.