Maxifier have been working for some time in Japan in the area of inventory revenue management. The company has just announced that it has formed a new partnership to bring a combined “end-to-end programmatic buying platform” to the Japanese market. This has formalised a working arrangement with USA-based MediaMath to serve the needs of Japanese clients. MediaMath is a digital media-buying platform company formed in2007. Its TeminalOne buying platform provides advertising agencies and brands with the technology and back office services to trade effectively across all leading digital advertising channels.

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