The Promise of Online Video
The sellers of online video advertising are singing its praises and
extolling its virtues, promising a more engaged audience for
online video compared to a relatively passive one for TV. But have
we actually reached the tipping point when budgets shift from TV to
online? And how can marketers best utilize this emerging media?
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Emerging Market Focus- INDIA
Millward Brown (www.millwardbrown.com) , one of the world's foremost research agencies and is the leading expert on effective advertising, marketing communications, media and brand equity research releases quarterly Emerging Focus Focus articles yeraly. This one focuses on India. Read on to find out more.
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MILLWARD BROWN AND CUSTOMER INSIGHTS CELEBRATE FIRST ANNIVERSARY
Vietnam , July 4th, 2006. Millward Brown and Customer Insights (CI) celebrate a successful first year’s collaboration with a major event in Saigon.
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Millward Brown’s Demand & Activation makes Connections
Millward Brown’s Demand and Activation (D&A™), a framework that helps marketers better understand the complexities of the consumer journey to purchase, is achieving widespread recognition across the industry.
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Millward Brown and ACSR join forces to create one of China’s most powerful research agencies
On 14th June Millward Brown signed a joint venture agreement with ACSR, one of China’s oldest and most respected market research agencies. The acquisition brings together Millward Brown’s global experience with the very best local market skills and experience.
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BRANDZ
The world's 100 most powerful brands, as ranked by Millward Brown Optimor, in the Financial Times sees China Mobile in the fourth place.
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Rekindling the romance:Creating persuasive advertising for mature brands
For our readers who are users of Millward Brown’s Link for creative development, you are probably well aware of the persuasive power of “new news” in advertising. But where does that leave us when we’re marketing more mature brands? Are we destined to abandoning hope for short-term sales gains? How do we rekindle the romance with our brand
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DVR Ownership Does Not Affect TV Ad Recall
Millward Brown's 2006 DVR Ad Impact Study shows that there is no difference in ad recall or ad recognition between DVR owners and non-owners for ads aired on network TV during prime time.
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Brand loyalty redefined
Despite widespread commoditisation in category after category, we are not seeing decreases in brand loyalty that might typically accompany such a trend.
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