Internet Audience Measurement
Nielsen//NetRatings specializes in website measurement and digital content analytics, website benchmarking, online advertising measurement and customized Internet research.
Abstract from Nielsen//NetRatings Research Report 'Online Signposts', July 2004
- Internet development in Asia varies dramatically - Japan and Korea lead in adoption
- Differences in access: socioeconomic and age persist, gender differences are fading
- The PC (work or home) remains the dominant access device
- E-commerce has gained momentum for consumers and business, especially in the travel and financial industries
% of households with access to Internet via home PC 
Source: Nielsen//NetRatings GNETT
