The Mobile Marketing Association (MMA) has announced the launch of a local Chapter in Vietnam. The Co-Chairs of the new MMA Chapter are Tran Thi Lan Thanh, Chief Executive Officer of Goldsun Focus Media and Jacob Kvist, Chief Executive Officer of GroupM Vietnam. Rohit Dadwal, Managing Director of the MMA in APAC, said, “One of the fastest-growing smartphone markets, Vietnam recorded a 156% surge in smartphone volume in the first three quarters of 2013 and is a significant market for mobile advertising.” He added that the presence of the MMA in Vietnam would be a critical factor in growing the mobile marketing industry revenue.

Left to right: Rohit Dadwal, Managing Director of MMA Asia Pacific; Jacob Kvist, CEO, GroupM Vietnam – Co-chair; Tran Thi Lan Thanh, CEO, Goldsun Focus Media – Co-chair; and Phan Bich Tam, Country Manager, MMA Vietnam.