The global trade association for the mobile industry, Mobile Marketing Association (MMA), has released its MMA Universal Mobile Ad Package v.2.0. These mobile ad unit guidelines were created with participation of seller and buyer sides of the industry. The idea is to make it easier to buy, sell and create mobile ads for smart phones.

“Standardisation will make mobile advertising easier to include in the marketing mix,” said Rohit Dadwal, Managing Director, MMA Asia Pacific. “These guidelines will simplify the mobile ad landscape by creating six standard ad unit sizes out of the tangle of the more than sixty unit sizes currently in use in the marketplace”.

This release is published in order to get public comment. You can go to MMA website to see the recommendations and give feedback.