The Mobile Marketing Association Forum was back at the Grand Hyatt Singapore on 22nd May. The delegates were welcomed by Rohit Dadwal, Managing Director of the Mobile Marketing Association APAC and Vikas Gulati, VP, SE Asia for, the presenting partner for the event. Gulati said the event attracted some of the best minds in the mobile industry.

Seng Yee Lau
Andrew Knott

The keynote speaker was Seng Yee Lau of China’s Tencent Holdings, which is the fourth largest Internet company in the world. Lau added that China was now the largest mobile nation in the world and he claimed that the devices manufactured in China could compare well with the better-known international brands. He was followed on stage by Andrew Knott, VP Media & Digital at McDonald’s Corporation, who showed some interesting case studies.

Dr. Beverly Harrison

Dr. Beverly Harrison, Principal Scientist, Mobile at Yahoo! Labs flew into Singapore for the Forum and gave the delegates a glimpse of the future that her company is exploring with voice recognition technology and wearable devices. Facebook’s MD for Asia Pacific, Myungjo Choi discussed trends in m-commerce while Rahul Welde, MMA Chairman Asia Pacific and Unilever’s VP of Media for Asia Pacific, Middle East, Africa, Turkey and Russia, took part in a ‘fireside chat’. And so the day progressed. A few standouts: Graham Kelly, now Regional Executive Creative Director, APAC, Isobar, as usual cut through the chatter and said mobile advertising just required “getting the strategy right, working with planners and then letting the creatives get on with it.” Barney Loehnis, Head of Digital, AP at O&M can always be counted on for a lively and engaging presentation and he didn’t fail the MMA Forum this year.

Myungjo Choi
Graham Kelly
Barney Loehnis









Rohit Dadwal and Rahul Welde.

The Forum attracted over 250 delegates. The format was a mixture of full audience presentations and breakout sessions which worked well. The layout of the rooms at the Grant Hyatt were also conducive to networking.

Overall, the impression was of an industry confident of its important place in the advertising/marketing/media industry. The Forum was a time to catch up on mobile marketing developments and with industry friends and partners.

The MMA made the decision to separate the Smarties awards from the Forum this year which makes good sense. The awards will be announced at a Gala Dinner on 5th September. The deadline for entries is 25th July. To get more details on this, click here.

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