Hyper Island, the hot digital school from Sweden, has been running recently a week-long ‘Mobile Lab’ part of a series on the digital sector A spin-off from this was an evening workshop titled ‘Mobile Thinking’. Held at the new Co, a trendy block of office suites in the High Street, Singapore, it was standing room only for many attending by the time the event started.

Leading the session was Roman Pixel (yes, that is his legal name, changed by the whole family some years back). He gave some vary sound advice to anyone planning a mobile campaign or creating an app such as delivering value, be aware of the customer journey, seek conversions and still to remember emotions count.

Pixel has the class comparing conversions in 1990 to 2013, noting the changes brought about by the mobile revolution.

During the talk he drop in an interesting stat: on average people check their phones every seven minutes or around 150 times a day.

Hyper Island Singapore are continuing their Lab series over the coming months. Click here for details.

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