Retriever has enjoyed some success in Europe over the past 14 years providing a highly developed database of media publishers and broadcasters. The Founder and Managing Director, Harriet Koetsier, was in Singapore recently to announce the Asian version. While other publications like the Marketing Services Asia website provides basic contact information, Retriever offers all the information a media buyer might need. It goes far beyond a simple media kit offering research, listing promotions, and search facilities covering a theme or one of 80 target groups. For the publishers, there is no charge to upload the information. The agencies pay an annual fee, of $3,000 to enable them to access this information. In Asia, Retriever is starting with media in Singapore, Hong Kong and mainland China, with other markets eventually being added.

Find this content useful? Share it with your friends!