 |
|
||||
 |
||||
|
 |
 |
 2006 Advertising Book (Thailand) is now out. More info e-mail jiraporn@pcp-asia.com |
|
|
||||
|
|
| Outdoor Awards calls for entries Perhaps the best-known outdoor show in the region, the Singapore Outdoor Advertising Awards is once again calling for entries. This show, which is open to Singapore produced and regional creative work, attracts many entries each year. This year, the free postcard category has been added. The judges are a mix of Asia-based and international professionals. Gold Sponsors are Aquarium Media and Clear Channel. SMRT Media is the Silver sponsor. Aquarium Media is also sponsoring the Best of Show awards while SMRT Media is once more sponsoring the Gem Award. The latter is given to concept work that has not gone into production. SMRT Media is offering S$3,000 to the winner and will actually produce the winning entry. Details from bhavana@corpmediapl.com. Bars sued for World Cup infringements CASBAA, the association for the cable industry, and StarHub Cable Vision are both going after the clubs and bars who infringed intellectual property rights to show World Cup matches. There have been a number of writs issued. Diaper to Diapers The 4th annual Research Day in Singapore was a sell-out. Sponsored by ACNielsen, TNS with support from CLS Market Research Solutions, Hitwise and Joshua Research Consultants, the day fielded speakers from the industry players as well as from Mindshare and OMD. There were 180 participants who heard valuable insights on life stages from the experts. Discovery No. 1 again In Synovate's quarterly Pan- Asian Cross Media Study (PAX), Discovery Channel was the No. 1 regional cable & satellite channel in terms of viewership over the last month. This is the 9th consecutive year that Discovery has taken the top spot. Design Awards for the Gifts industry At this year's Gifts & Premiums Fair, organised by BizLink Premium Services, the winners of the inaugural Gifts and Promotional Products Awards were announced. This competition was endorsed by DesignSingapore. The Gifts and Premiums Fair 2006 was the largest ever with around 200 exhibitors. Carat wins telco business Carat/CS has won the US$25 million media business from the Taiwan telecommunications corporation Chunghwa. The gain came after a shootout with Initiative Universal McCann, MEC and MediaCom. Gay portal rebrands Sgboy.com has re-branded itself and from this month will operate under the name Trevvy.com The site is the No. 1 gay portal in Singapore, according to the Nielsen//Netratings in January 2006. The company has spent $200,000 technically overhauling the site and will be adding new content. Korea's GSTAR now in second year Last year, GSTAR debuted in Korea and the organisers are planning for this to become one of the three major expos in the world. The show is supported and funded by the Korean Government. Carlsberg plans to make it even better Carlsberg beer has launched a new campaign created by DDB Hong Kong and Singapore. “It doesn't get any better than this” is the tagline line for this major brand-building push which extends the successful ‘World of Friends'. The TVC was shot in New Zealand and shown around the region. Training new talent MediaCorp has combined its training arm under a new logo and new name. The Singapore Media Academy will be helping develop talent both in the technical and performance areas. SMA will train cinematographers, editors as well as artistes. SMA will offer courses beyond MediaCorp's own staff. The SMA is headed by Madam Chua Foo Yong. TTG Asia introduces new travel show TTG Asia Media and the National Business Travel Association (NBTA) have teamed up to launch the first annual China Corporate Travel & Technology World. This show is scheduled for 22nd-24th April 2007. The show is designed to attract corporate travel managers and suppliers from China and the rest of the Asia Pacific region. Mobile Filmmakers Award pulls in top directors Nokia and Discovery Networks Asia are once again preparing for the competition launched last year for films using camera phones. Top prize is US$10,000. To help inspire participants top Asian directors Kelvin Tong and Bertrand Lee have been asked to show what can be done on the mobile phone. There are also tips on the website www.mobifilms.net. Cut-throat business Gillette, the P&G brand, has appointed BBDO Singapore to handle the regional business across Asia Pacific. 141 scores high in Promotion Marketing Awards 141 Worldwide won Best in Singapore and the Best in Asia awards in the Promotion Marketing Awards Asia. In Singapore, 141 Worldwide, Bates and Tequila won 9 of the 16 Gold awards, while 141 Worldwide Philippines won Best in the Philippines. More details can be obtained from Mike de Silva who is the President-Elect MAA Worldwide. His email is mdasilva@mdsa.com.au. Car business moves BBDO/Proximity has picked up the Mercedes-Benz account from Cycle & Carriage after a three-way fight. Cartoon Network goes into Korea Turner Broadcasting System has teamed up with South Korea 's media group Joong Ang Ilbo to launch Cartoon Network Korea, a 24-hour kids entertainment network. |
| Please
FORWARD to a friend or business associate |
