Fulford PR has gained the account for Asia Pacific Breweries (APB) Foundation Signature Art Prize for a ten-month consignment. APB Foundation Signature Art Prize is a prize organised by APB Foundation in partnership with Singapore Art Museum (SAM) and this is its second installment after the initiative in 2008. SAM has been a longstanding client with FPR and has appointed the agency on retainer to manage the museum and Singapore Biennale 2011.

IN.FOM, an Asia-focused communication consultancy has been appointed by Microsoft Singapore as its new PR Agency of Record (AOR). This was announced by IN.FOM and Omnifluence. The appointment is effective from September 2011 until August 2012. IN.FOM was founded in 2011 by Mike Liew and Wong Voal Voal.

Carat Indonesia has been assigned as strategic partner in all marketing communication activities for AXIS Indonesia. This account was won after a pitch against ten other media agencies. Axis covers over 80% of the population and is available in more than 400 cities in Indonesia after only 3 years of operation.

Borges Mediterranean Group, branded olive oil company from Spain, has assigned Carat Media for its Indian launch. The company has entrusted its media planning and buying responsibilities to Carat Media.

MediaCom Australia has been awarded The Westpac Group media account following an extended review of its media services. MediaCom will be responsible for the strategy, planning and buying across the entire Westpac Group of companies including St George, Bank of Melbourne and Bank SA. The new agreement does not extend to online search. The new three-year agreement will commence from 1st December 2011.

TBWAIndia has been appointed by the Assetz Homes, the residential development arm of Assetz Property Group as its creative services partner after a multi-agency pitch and will work on both the Assetz Homes master-brand and individual project brands.

Grayling has been appointed to support The Chartered Institute of Personnel and Development (CIPD’s) corporate communications activity in Singapore. Based in the United Kingdom, the CIPD has 100 years of history, with 135,000 members in 120 countries. The office in Singapore is its first outside of the UK and Ireland.

Initiative has won all digital activity for Nestlé’s Néscafe brand in Indonesia. Initiative was awarded the business after a pitch that involved both local and international agencies. Initiative will be overseeing the launch of Nescafé’s ‘Journey of Life’ campaign and building the Nescafé brand across digital platforms.

OMD Thailand has successfully retained the media business of Henkel – a global company that is known in categories like home care, cosmetics and adhesives. The appointment of OMD Thailand is effective immediately. It will continue to handle the media planning and buying function for all Henkel brands in Thailand. The Henkel media pitch was conducted in June 2011 and is estimated to be worth USD$4 million.

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