Jason Kuperman is an architect turned leader in digital media. In this interview with Allein Moore, Editor of AdAsia, Kuperman, Vice President, Omnicom Digital Asia Pacific, India, Middle East & Africa, Omnicom Group Inc. says that he is very excited about mobile as a vehicle for brands but less excited about how agencies are using it.

 [tube]http://www.youtube.com/watch?v=PfOZagruhGA[/tube]