Allein Moore, editor of AdAsia meets up with James Latham, Chief Marketing Officer of the Canadian company OpenText. James talks about his early career in IBM, Lotus Development and McCann Worldgroup. AdAsia interviewed him at the OpenText Content Days Singapore event on 29 February 2012. He suggests how companies can extend their marketing and reach customers in a more compelling way.

[tube]http://www.youtube.com/watch?v=K8fOfebCcCw[/tube]