We spoke with Louis Boswell, the newly-named AVIA’s CEO, to understand the reasoning behind the change and get some of his thoughts pertaining to the dramatically changing and evolving video landscape.
Montblanc on the essence of watch marketing
AdAsia interviewed Head of Marketing for Montblanc South East Asia, Benjamin Goh, right before the launch party at the Ion Orchard Sky Observation Deck. The Observation Deck had been changed into an impressive mountain landscape, where upon entering…
Adobe Symposium: Doubling Down on Experiences
Every year, just like Christmas, the Adobe Symposium in Singapore seems to appear in my calendar faster than the year before. By now, its recipe is based on a proven concept of keynotes, themed tracks and a booth area for partners and sponsors to show their wares. The focus was more than ever on…
Singapore’s Newest Telco Puts Customers First, Claims To Be First
I spoke with Gaurav Gupta, Senior Media Manager, Omnichannel, Circles.Life during the recent Adobe Symposium in Singapore.
Adobe clearly anchored the event on Customer Experience, its importance and the value for the contemporary business that could be had from focusing in the CX area. I was keen to understand how Circles.Life are addressing this as…
Vuulr: Content on the Blockchain
AdAsia had the pleasure of sitting down with Ian to understand the proposition of Vuulr and the impact he was looking to bring to the world of content commerce.
Putting science into influencer marketing
(An interview with Evangeline Leong – founder at Kobe Technologies) Singapore is well known as an amazing success story in Asia. From jungle state to leader in logistics, finance and tech in 50 years’ time is nothing short of a miracle. Despite this, its government enjoys a reputation of not wanting to rest on its laurels, because the world is changing fast and one needs to…
Salesforce Blazes Trails in Singapore
AdAsia was invited to the ‘Salesforce Trailblazers’ event. We attended. Here’s what we found out. As a bonus, at the end, we will share with you the critical success factors for truly trailblazing marketers.
Digital Content Production: What’s Next?
The pace at which digital content production has developed is little short of astonishing.
Consider, as one example, how quickly we’ve progressed from simple static GIFs to kinetic emails that allow consumers to directly purchase products with just a few clicks. In a few short years, our digital landscape has migrated from desktop to mobile, from broadcast to personalised communication, and from static to fully immersive experiences. Suffice it to say, for brands and marketers who embrace… (Contributed by John Dalziel, Client Director, SGK)
The intelligence behind PropertyGuru
Most people, except for a few competitors maybe, would agree that PropertyGuru is the leading online property portal in Singapore. But also in Indonesia, Thailand and Malaysia they have a leading presence. Recently, they announced a brand relaunch, accompanied by the integration of Artificial Intelligence to improve the user experience. We took the opportunity to interview PropertyGuru CMO Björn Sprengers to get a better understanding of the why and how.
AdFest Forever
As is the case every year, for a total of four days the Royal Cliff Resort in Pattaya was taken over by AdFest, this region’s foremost festival to celebrate creativity in advertising. AdFest is a bit of an institution. Over the years – this was the 21st edition, they’ve truly come of age – the festival has become one of the premier events…
