The theme for the 2018 AdFest is ‘Transform’. As usual a leading design firm is asked to create the graphics for the theme. For 2018, Kinetic Singapore stepped forward. The co-founder of Kinetic, Pann Lim, says they were inspired by…
The Direct Marketing Association of Singapore have recently changed their name. It’s still the same acronym but the 30-odd year old industry body is now called Data-Driven Marketing Association of Singapore.
The new DMAS seems to have been reinvigorated by the name change, as it has been on a bit of a roll…
About a year ago the Singapore marketing community was alerted to an ambitious new project: The Marketing Group, a loose merger of four disparate marketing services agencies, was listed on the junior Swedish stock exchange First North under the ticker TMG.
Speed to market – for brand owners and marketers, it can be elusive, frustrating and, at times, seemingly impossible to achieve.
Today’s complex, matrix and resource-constrained organisations may contribute to internal and external communication issues that stall the progress of bringing even the simplest of brand collateral to the market. As you may know, the effects can be… (Contributed by Jesse Moen, Director, Client Solutions, SGK)
To gain brand share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf. It’s time to regain control of the way your brand is… (Contributed by Bruce Miller, Vice President of Product Development, at SGK)
There’s a war going on out there, and it’s called Marketing Cloud. The top players are (in random order) SalesForce, Oracle, IBM and Adobe, and each and every one of them lays claim to being the thought leader…
Australian Telco Telstra acquired Ooyola, an On Demand Video distribution and content monetisation platform. Steve Davis, General Manager APJ at Ooyola thinks this combination is ideal. Here is why.
Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)
Oracle announced a global partnership with Eyeota a few months ago. What does Eyeota do and why is the partnership important for Oracle? We meet with one of the co-founders of Eyeota, Kevin Tan, CEO and co-founder of Eyeota to get a better understanding.
Wherever my day takes me, I’m always analysing the customer journey.
Whether I’m in the deli line trying to understand why my local grocery store would allow me to wait so long for cheese, or I’m admiring the outstanding journey I experience when purchasing… (Contributed by Rachelle Sokan, Client Solutions, Engagement Manager, SGK)