This year was the 20th anniversary for AdFest, the Asia Pacific Advertising Festival. As usual, it was held in Pattaya, Thailand at the Pattaya Exhibition and Convention Hall (PEACH) – Royal Cliff Hotels Group. The organisers, led by AdFest Chairman, Vinit Suraphongchai and AdFest President Jimmy Lam did not disappoint…
The long days for the judges and the jolly parties for participants are over. AdFest, the Asian Advertising festival, ended on 25th March 2017 and everyone has left Thailand and headed home. The lucky few were clutching a Lotus Award presented to the best work in the region.
We had the opportunity to interview Philip Thomas who led 10 editions of the famous Cannes Lions and is currently the CEO of Ascential Events. Ascential is the organiser of festivals such as Cannes Lions, Dubai Lynx, Eurobest and closer to home, the annual Spikes Asia. He has some interesting views on marketing, fintech and the size of London as a city.
AdFest and D&AD have partnered to bring Alex Lampe from London to AdFest 2017 to conduct a workshop. He is a director, designer and programmer at WiedemannLampe in London. The free workshop is called ‘From Zero to Hero: Creating Connected Emotive Experiences.’
Market leaders and innovators have been talking about “next practices” for at least 10 years, but it can be difficult for many in their audience to know what steps to take or how to identify the results of successful next-practice campaigns. That’s because next practices, when they prove… (Contributed by Michael Leeds, SVP Client Engagement, Americas, SGK)
For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)
If you feel you are just making ads, then sign up for ‘The New Purpose of Creativity’ workshop at this years’ AdFest. Questions like “What is our truth?” and “What are we genuinely motivated by?” will be explored…
SAP has dominated the ERP space for decades. During a press conference at the Adobe Digital Marketing Symposium, Brad Rencher and Paul Robson presented Adobe’s vision on marketing, or to be more precise on Customer Experience. We were particularly interested in their views on product portfolio…
It may be too late to enter work for AdFest 2017, but it isn’t too late to sign up as a delegate and enjoy presentations from the world’s creative gurus.
The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)