What’s more important to a content marketer than success? Replicating success! Whether you distribute only dozens or up to thousands of content assets, measuring how they stack up against one another identifies what’s worth doing again.
But how will the 91 percent of B2C marketers whose companies are committed to content marketing succeed when 63 percent aren’t expecting a budget increase? How will they know if they fail or succeed… (Contributed by Yvette Quintanar, Marketing Manager, SGK)
During a recent DMAS event on the topic ‘the rise of the bots in marketing’, Avis Easteal was one of the experts on the panel. A great many topics were addressed by the experts but Avis stood out with her view on how vendors should improve the way they engage with clients and prospects. AdAsia approached her for an interview especially focusing on this topic.
Rudi Venter has been with Audi for a long time. A born and raised South African with a rather German sounding name, he runs the Audi Singapore organisation as General Manager, Marketing since mid-2017.
Rudi Venter started his career as an automotive journalist in 1998 in South Africa. When he was approached to join…
Apart from the opportunity to see a wide variety of work from around the Asia Pacific region on show in an extensive exhibition, AdFest offers a lot more. As the opening date nears, the organisers are releasing details of their programme…
The shift to digital-first marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is… (Contributed by Contributed by Tearle Calinog, Director of Client Engagement, SGK)
When you enter work for an award show, creative people like to feel they are judged by people worthy of that role. Have judges themselves produced anything outstanding or have they led a team that…
To be successful in the ad business, it is essential that you continue to absorb new ideas. And what better place than AdFest. This year the theme is ‘Transformation’ and it could be…
DBS is a strong and proud part of Singapore’s banking heritage. The last four years, they have pursued a clear customer-focused experience innovation strategy. AdAsia had the opportunity to hear from Pearlyn Phau, Managing Director & Deputy Group Head of Consumer Banking Group and Wealth Management, how DBS enables innovation throughout…
ADK is hosting the 2018 Young Lotus Workshop at AdFest in Thailand. This two and a half day workshop is a popular feature of the annual creative festival. Young teams get a chance to learn from eight top professionals as mentors and then the opportunity to…
AdFest has once again has brought together some of the world’s most respected advertising professionals to serve as Presidents on the juries for 2018.
