The launch of free newspapers and online media has transformed Hong Kong’s media landscape. Paid newspapers are facing great challenge according to the Nielsen Media Index Survey conducted between July 2010 and June 2011. The readership of newspapers (excluding online readership) has decreased by 6 percentage points since 2009, while readership of free newspapers has risen from 27% in 2009 to 36% this year during the same period.
Despite the decrease in readership, Hong Kong has the highest newspaper readership in the region. Singapore follows closely after Hong Kong. The Nielsen Media Index results also revealed that consumers are increasingly spending more time reading free newspapers, from 42 minutes in 2010 to 45 minutes today. The time spent on paid newspapers remain constant at about one hour.