Leonard Tan, CEO of PurpleClick Media and Sim Hong Huat, MD of DigiChina Pte Ltd

Advertisers who want to target the China market can now do so through Singapore’s PurpleClick Media. This local company has been appointed exclusive representative of Baidu.com by China Search (Asia) Ltd. To focus on this partnership PurpleClick has set up DigiChina under the PurpleClick Group of companies.

Baidu is the largest search engine in China and reaches 95% of the 457 million Internet population. The penetration of the Internet in China has grown 278% in the past 5 years.

PurpleClick offers Singapore advertisers local support with full-service account management, from account set-up and activation to ongoing campaign monitoring and optimisation. Purple Click is accredited by both Yahoo! and Google and built the brand name in Search Engine Marketing.