Click here for more details on The Craft of Copywriting Course

Quotes from participants (May 2014)

Definitely very useful for industry players.
Will recommend it for designers and marketers.

Airene Tan (Millennial Media Pte Ltd)

I love all the commercials shown.
Instructor is knowledgeable in the subject matters.

Allison Tan (Singapore Infocomm Technology Federation)

It was interesting and importantly gave us tips on
how to break through writers block.

Andrew Ebell (Triad (PVT) Ltd)

Appreciate the current and relevant examples shared.

Tracy Wong (Bates Singapore Asia Pte Ltd)

The concepts and techniques taught in this course are really useful which will definitely allow me to do my job a lot better.

Group photo of participants from 'The Craft of Copywriting' course held in May 2014.

Quotes from participants (August 2013)

This course brought me back to the basics and fundamentals of the structure of copywriting and the thought processes
will definitely help me in my work.

Huang Shiqi (Cerebos Pacific Ltd)

 The practical work and critiquing of it, as well as the best in class case studies xxxx were extremely helpful in getting us to the right
mindset for copywriting. I have a much better grasp of
how to cater to my audience in my writing.

Lim Hui (ZenithOptimedia)

 If you want to start somewhere, here is definitely the place.

Alan Swee (Accomplice Pte Ltd)

 Fantastic man, fantastic stories, a tour de force of copywriting challenges and how to meet them.

Georgina Brooke (Reading Room)

A two-day course that engaged a lot of thinking.

Interactive and informative.

Sufficient for work.

Good balance of theory and hands-on practices.

Love the course, very insightful.

A knight needs his sword, armour and mission.
A wordsmith needs to meet Allein Moore.

Group photo of participants from 'The Craft of Copywriting' course held in August 2013.

Quotes from participants (August 2012)

This workshop is very useful as it touches on the skills to write effective ads in each media.

The course is very useful as it provided me with the opportunity to apply the knowledge taught through course work. The discussion and examples given by Allein were practical and helpful in aiding understanding.

Jocelyn Lim (FP Consultants International PL)

Allein’s experiences in the real world were interesting and eye-opening. He is an engaging speaker that keeps the class entertained!

Jillene Tan (National Trades Union Congress)

A true insight into copywriting

Raymond Tan (National Trades Union Congress)

Allein Moore is to copywriting, as Shakespeare is to plays. This course is good, lah

Alvin Mah (DDB Group Singapore)

Bringing learning to a whole new level/spectrum

Shona Suthendran

Allein is an engaging presenter and give very constructive feedback which helps us tremendously. This course gave me an immediate insight into what I have done right, and what I should improve on. Excellent!

Charlene Chen (Raffles Hotel Singapore)

Group photo of participants from 'The Craft of Copywriting' course held in August 2012.

Quotes from participants (June 2012)

The course has provided me with great insights into advertising and writing copy that can be used in various media platforms. It has definitely helped me to understand 

a copywriter’s job scope better.

Kellin Chew (Pico ART)

Allein brings with him a wealth of relevant experience and knowledge making the classes truly interesting. We could always do with an extra day of his class. Thank you!

Rai Suchitra (Far East Organisation)

Be inspired!

Sarah Ng (SPH)

An insight on the do’s and don’ts of copywriting from one of Singapore’s best known guru’s – Allein Moore

Tips on “how to” was very useful… provides the framework to the start of a project.

Covers the essential care of copywriting.

Group photo of participants from 'The Craft of Copywriting' course held in June 2012.

Here are some quotes from previous participants:

“Allein conducted the course in a very clear,

passionate and detailed manner.”

His experience in the topic is evident.”

Interesting examples that will help me with

the scope of my work.”

I am quite sure I’ll be able to do better copy after this. And guide my team to write better copy as well.”

The Craft of Copywriting is an art itself. And this course gives an excellent overview of the many forms of copywriting.”

If you would like a wholesome understanding of the breadth of copywriting, combined  with practice and constructive critique, this is the course for you.”

Group photo of participants from 'The Craft of Copywriting' course held in March 2012.
Group photo of participants from 'The Craft of Copywriting' course held in January 2012.
Group photo of participants from 'The Craft of Copywriting' course held in October 2011.
Group photo of participants from 'The Craft of Copywriting' course held in September 2011.
Group photo of participants from 'The Craft of Copywriting' course held in July 2011.
Group photo of participants from 'The Craft of Copywriting' course held in April 2011.
Group photo of participants from 'The Craft of Copywriting' course held in January 2011.

To register for this course or ask for more information, contact info@thecommunicationsclinic.asia


The trainer: The course is conducted by Allein G. Moore, an award winning creative man who has held Creative Director roles in London and Singapore for agencies including Leo Burnett, Saatchi Compton, and ChiatDayMojo. Allein has written ads for clients such as DBS, Singapore Airlines, Australian Tourism, Shangri-La Hotels, Mitsubishi Electric, P&G and Nestle in a career spanning three decades.