If you thought that the people working in the media agencies were a quiet, analytical bunch, then you’d be surprised at the behaviour during the announcements during the Singapore Media Awards. This event organised by the 4As showed an exuberance not seen even at the creative award shows. There were plenty of claps and screams from the tables booked by MEC, PHD, OMD and the rest as the winners of each category were called out.
The 4As, under the President Ted Choo, assisted by SMA Chairperson Vandana Jagwani, did an excellent job in organising this event at the Grand Copthorne Waterfront hotel on 5th September. The financial support of the media owners with main sponsors including CNBC, MediaCorp, Moove Media, SPH press, digital and magazines, StarHub, The Edge, The Wall Street Journal, Fox Media and SingTel, enabled the 4As to stage a grand event. CNN and SMRT Media also rallied round with support.
Games and other amusements during the cocktails and a demonstration by celebrity chef, Sharone Hakman, from MasterChef USA added to the fun. Tiger beer chipped in with refreshments all night.
Apart from awards to campaigns over various categories of media, there were also personal awards for ‘Media Sales Person of the Year’, ‘Young Media Person of the Year’, and ‘Media Person of the Year’.
The ‘Media Agency of the Year’ accolade, based on the number of points scored, went to MEC. More screams followed this announcement at the end of the evening!
The media people let their hair down at the SMA and enjoyed this rare chance to get recognition for their efforts.
SMA 2012 Winner List
SINGLE MEDIA CATEGORIES
(1) BEST USE OF DIGITAL
SPONSOR: The AsiaOne Network
Campaign Title Mercedes-Benz C-class Coupe Signature Drive
Agency MEC Singapore
Client Daimler Southeast Asia
(2) BEST USE OF MOBILE
SPONSOR: The AsiaOne Network
Campaign Title Mercedes-Benz 125! Race
Agency MEC Singapore
Client Daimler Southeast Asia
(3) BEST USE OF SEARCH
SPONSOR: ST701
Campaign Title SingTel mioTV BPL Crisis Management
Agency MEC Singapore
Client Singapore Telecommunications Ltd
(4) BEST USE OF MAGAZINE
SPONSOR: SPH MAGAZINES
Campaign Title Scan for a Scent
Agency MediaCom
Client P&G Prestige
(5) BEST USE OF NEWSPAPER
SPONSOR: SPH
Campaign Title BMW 7 Series
Agency Mindshare
Client Performance Motors Ltd
(6) BEST USE OF OUTDOOR
SPONSOR: MOOVE MEDIA
Campaign Title Elizabeth Arden-Juicy Couture Scent Seal Wall
Agency PHD S’pore
Client Elizabeth Arden
(7) BEST USE OF RADIO
SPONSOR: MEDIACORP
Campaign Title SingTel Youth NSF Make-a-Wish Engagement
Agency MEC Singapore
Client S’pore Telecommunications
(8) BEST USE OF TELEVISION
SPONSOR: MEDIACORP
Campaign Title Onto The Treasure Trail
Agency MediaCom
Client Volkswagen
(9) BEST BUSINESS TO BUSINESS CAMPAIGN
SPONSOR: 4As
Campaign Title EDB – Enhancing Singapore’s Position as a Global Business Centre”
Agency MEC Global Solutions
Client S’pore EDB
(10) BEST EXPERIENTIAL MARKETING CAMPAIGN
SPONSOR: SINGTEL
Campaign Title I need a snooze
Agency OMD S’pore
Client Ikano
(11) BEST INTEGRATED MEDIA CAMPAIGN
SPONSOR: STARHUB
Campaign Title Gillette Fusion ProGlide:Turning Skeptics into Believers
Agency ZenithOptimedia
Client Procter & Gamble S’pore
(12) BEST PAN ASIAN CAMPAIGN
SPONSOR: WALL STREET JOURNAL
Campaign Title NIKE 4Silos
Agency Mindshare
Client NIKE
(13) BEST STRATEGIC LAUNCH
SPONSOR: 4As
Campaign Title Mercedes-Benz C-class Coupe Signature Drive
Agency MEC S’pore
Client Daimler Southeast Asia
(14) BEST SMART USE OF MEDIA CAMPAIGN
SPONSOR: CNBC
Campaign Title Sort Me Out
Agency Grey Singapore
Client Alzheimer’s Disease Assoc.of S’pore
(15) BEST YOUTH MARKETING CAMPAIGN
SPONSOR: 4As
Campaign Title So you wanna be a DJ
Agency ZenithOptimedia
Client Reckitt Benckiser (M)
SPECIAL ACHIEVEMENT AWARDS
(1) MEDIA PERSON OF THE YEAR
SPONSOR: CNBC
Rahul Vasudev / Mediacom
(2) YOUNG MEDIA PERSON OF THE YEAR
SPONSOR: FOX
Prajat Khare / Mediacom
(3) MEDIA SALES PERSON OF THE YEAR
SPONSOR: 4As
Alicia Luke / MediaCorp Pte Ltd
(4) MARKETER OF THE YEAR
SPONSOR: THE EDGE
Sriram Desikan / HP-Imaging & Printing Grp
(5) GRAND PRIX
SPONSOR: MEDIACORP
Campaign Title I NEED A SNOOZE
Agency OMD SINGAPORE
Client IKANO
(6) MEDIA AGENCY OF THE YEAR
SPONSOR: SPH
MEC SINGAPORE
