Ogilvy Public Relations Singapore has won the SilkAir account after a competitive pitch. SilkAir is the regional airline within Singapore Airlines. Ogilvy PR will be handling the 25th Anniversary of SilkAir which occurs next year.


Proximity is now the digital agency of record for Mars chocolate in China. The agency will look after four brands under the Mars portfolio in China: Dove, Snickers, M&M’s and local brand CuiXiangMi. BBDO Worldwide has been working with Mars since 1995.


The Singapore office of the Zeno Group has been appointed social media agency of record for luxury car marque Audi. The firm will be responsible for creating and overseeing a social strategy programme that will reinforce the brand position in the social space. Zeno Asia is part of the Daniel J Edelman company and currently works with Lenovo, Intel, Far East Organisation, Facebook and BlackBerry.