Our partners, the CMO Council in the USA, once again wants to tap into your knowledge and insights to help everyone working in the digital marketing area. With some of the highest levels of social media penetration, mobile device ownership and Internet connectivity, the Asia markets are where digital is at its most raw and yet innovative. The rapidly evolving nature of digital marketing presents many challenges. How can we, as marketers, integrate digital components in a way that is efficient, effective and measurable?
There is a joint initiative by CMO Council and Adobe to evaluate the situation and created a foundation for benchmarking levels of adoption, traction and success. This will be compiled into the APAC Digital Marketing Performance Index. This will provide valuable insights into digital marketing across a region that embraces 35 countries, 4 billion consumers, 2.6 billion mobile phone users and nearly 45% of the world’s Internet population.
To compile this, CMO Council asks for your insights and best practices to share with your peers. Please fill in the online survey that will take you about 15 minutes to complete. All individual responses will be kept confidential.
In return for your insights and time to complete the form, CMO Council will send you a complimentary copy of APAC Digital Marketing Performance report (a US$199 value) if you provide your contact details. Inside the report will be exclusive insights from global executives at Toys R Us, Tupperware India, Standard Chartered Bank, Toyota, Fuji Xerox, Heinz Vietnam and others.
To support this CMO Council and Adobe initiative click here.