StarHub has added three new channels to its portfolio. A new lifestyle channel ‘TV4ME’ (channel 109) has been launched. StarHub have partnered with Brand New Media to bring this new channel to Singapore. The content is brand-funded and thus offers a unique opportunity for advertisers. It also means there is no charge to viewers as all StarHub subscribers can see this via the FreeView service. Through TV Anywhere, their customers can also watch programmes and this new channel on a PC or tablet.

“Viewers in Singapore are highly motivated and constantly seek out knowledge to improve their lifestyles,” said Lee Soo Hui, Head of Media Business Unit of StarHub, “By partnering with Brand New Media and the world’s leading brands to create bespoke content for TV4ME, we hope to engage, motivate and ultimately inspire our viewers through the channel’s unique content.”

StarHub continues to partner A+E Networks and is now premiering a top USA channel for women called ‘Lifetime’ (channel 514). There you can expect to find original movies, dramas and reality series. Look out for ‘The Client List’ starring and being produced by Jennifer Love Hewitt. Also added to the portfolio is ‘H2’, a new education channel (channel 402).