Singapore-based AdzCentral, an online media buying company, has raised four million Singapore dollars in its latest funding round. AdzCentral’s Scientific Media Buying platform brings together data, targeting, optimization and real-time media buying. The platform reaches audiences across online display, search, social, video and mobile.

Reza Behnam

Founder and CEO Reza Behnam, said, “APAC and especially Southeast Asia represent an extraordinary opportunity for AdzCentral, where (according to ADMA) digital advertising was worth US$25 billion in 2011, Google has predicted that real time advertising will be a $50 billion global industry by 2015. AdzCentral is one of the first Asia-based providers in the sector.”

AdzCentral was launched in 2010 and has worked on campaigns for American Express, 3M, Unilever, MasterCard, Citibank and other blue chip accounts.