It start three decades ago and this annual awards has skipped a few years but it keeps going. It is the islands only comprehensive creative awards, the Creative Circle Awards, nicknamed by Neil French, the Gong Show. It stood in the shadow of the Spikes Asia which relocated itself in Singapore four years ago and the regional AdFest show held in Thailand each year. But it is right that Singapore has its own home creative show and the 4As is asking people to enter the 2012 show. The ad industry in Singapore should support the home-grown awards. There isn’t much time, however. Closing date is 15th October. You better contact the 4As quickly to get the entry forms.

There are some new awards this year. Entertainment & Branded Content, Creative Client of the Year, Agency Producer of the Year, Director of the Year, Young Designer of the Year, Young Photographer of the Year and Production Company of the Year. There will be local, regional and international judges. This distinguished panel will be looking at the work at the end of October.

Tay Guan Hin, the Chairman and Jury President of the awards is promising a new format this year.