There is an interesting battle starting in Singapore courts. Singapore Press Holdings, the largest media owner in Singapore, is not happy that Yahoo! has been using stories that have appeared on SPH platforms and putting them on the Yahoo site. SPH claims the actual writing has been closely reproduced. Yahoo! in turn claims that images that appear on their site have been reproduced in a section of the SPH online newspaper. In the Internet age many sites have stories aggregated from other sites and users also tend to share content without much thought. Photographs are commonly posted up without credit to the photographer who actual owns the shot.

There will be many more legal tussles the publishing industry begins to agree on what is permissible, and what is not, in this new digital age.

Publishers like AdAsia will await the ruling of the Singapore courts with interest as this will suggest a guideline in future.