The Grand Prix at the SPH iink Awards 2013 went to Grey Group as a result of two Gold wins in ‘Print Single’ and ‘Print Campaign’ categories. The work that attracted the judges was for Procter & Gamble International for its Duracell product. The agency not only picks up the honour but a cash prize
of $8,000.

The SPH iink awards are given to advertisements appear in the SPH stable of newspapers, radio, OOH and digital sites. Three hundred guests were at the Alkaff Mansion for the presentations.

OMD Singapore was named the ‘iink Media Agency of the Year’ and Grey Group Singapore was also named as ‘iink Creative Agency of the Year’.

SPH readers also had a chance to make their selection. Winner of the Readers’ Choice Award was ‘Lottery Scam’ created by Urban Forest Design for its clients Singapore Police Force & National Crime Prevention Council.

Leslie Fong, Senior Executive Vice-President, Marketing Division, SPH, said, “SPH is delighted to celebrate Singapore’s creative talents at our annual SPH iink Awards, which has seen tremendous enthusiasm from advertisers and agencies.” He pledged to continue to support and encourage the
advertising community.

Leslie Fong, Senior Executive Vice-President, Marketing Division, SPH (extreme left), with the winners of the Grand Prix, Grey Group Singapore.

SPH iink Awards 2013 winners’ list

Grand Prix: A2-5 Duracell – The Return “Dog / Doll / Robot”

Client: Procter & Gamble International – Duracell • Creative Agency: Grey Group Singapore • Executive Creative Director: Ali Shabaz • Art Director: Deng Yingzhi • Copywriter: Karn Singh


Category A1: Print Single – English

Gold: A1-3 Duracell “Robot”

Client: Procter & Gamble International – Duracell• Creative Agency: Grey Group Singapore • Executive Creative Director: Ali Shabaz • Art Director: Deng Yingzhi • Copywriter: Karn Singh

Elsie Chua, Executive Vice-President and Head of Display Advertisements, Marketing Division, SPH (left), with the winners of the Print Single (English) category, Ali Shabaz, Chief Creative Officer of Grey Group Singapore (second from left) and his team.

Silver: A1-5 Duracell “Gas”

Client: Procter & Gamble International – Duracell • Creative Agency: Grey Group Singapore • Executive Creative Director: Ali Shabaz • Art Director: Tan Giap How • Copywriter: Theophilues Tan

Bronze: A1-2 Teh Tarik

Client: British Airways • Creative Agency: BBH Asia Pacific • Executive Creative Director: Scott McClelland • Creative Director / Copywriter: Peter Callaghan • Associate Creative Director: Andy Grant • Media Agency: ZenithOptimedia


Category A2: Print Campaign – English

Gold: A2-5 Duracell – The Return “Dog / Doll / Robot”

Client: Procter & Gamble International – Duracell • Creative Agency: Grey Group Singapore • Executive Creative Director: Ali Shabaz • Art Director: Deng Yingzhi • Copywriter: Karn Singh

Elsie Chua, Executive Vice-President and Head of Display Advertisements, Marketing Division, SPH (extreme left), with the winners of the Print Campaign (English) category, Ali Shabaz, Chief Creative Officer of Grey Group Singapore (extreme right) and his team.

Silver: A2-4 Feel at Home in the Air

Client: SilkAir • Creative Agency: JWT Singapore • Chief Creative Officer: Valerie Cheng / Jun Fukawa • Art Director: Laurent Pastorelli • Copywriter: Khalid Chaudhari • Media Agency: Mindshare Singapore • Credits: Sri Ayu Abdullah / Alice Lee

Bronze: A2-3 Takashimaya Heritage

Client: Toshin Development Singapore • Creative Agency: &Larry • Creative Director / Art Director / Copywriter: Larry Peh • Media Agency: LINs Advertising & Marketing


Category A3: Print Single / Campaign – Chinese

Gold: A3-4 MARIGOLD DAWN Sweetened Beverage Creamer

Client: Malaysia Dairy Industries • Creative Agency: SPH Creative Services • Media Agency: OMD Singapore • Credits: Cindy Zhang / Faylyn Chin

Tan Su-Lin, Vice-President and Head of CATS Classified, SPH (extreme left), with the winners of the Print Single/Campaign (Chinese) category.

Silver: A3-1 Goh Joo Hin Chinese New Year 2013

Client: Goh Joo Hin • Creative Agency: SPH Creative Services • Media Agency: Starlight Advertising • Credits: Michael Ho

Bronze: A3-2 Man Talk

Client: Health Promotion Board • Creative Agency: BBH Asia Pacific • Executive Creative Director / Creative Director: Steve Elrick • Art Director: Janson Choo • Copywriter: Daniel Ko • Media Agency: Carat Singapore • Credits: Richard Frampton


Category A4 – Print Classified / Recruitment / Notice

Gold: A4-1 Obitcheery – Chinese

Client: Lien Foundation • Creative Agency: Mandate Advertising International • Creative Director: Desmond Kuah • Associate Creative Director: James Dickinson • Art Director: Edwin Phua • Copywriter: Tytan Chang

Tan Su-Lin, Vice-President and Head of CATS Classified, SPH (extreme left), with the winners of the Print Classified/Recruitment/Notice category, Desmond Kuah, Creative Director of Mandate Advertising International (fourth from right) and his team and clients from Lien Foundation.

Silver: A4-3 Obitcheery – English

Client: Lien Foundation • Creative Agency: Mandate Advertising International • Creative Director: Desmond Kuah • Associate Creative Director: James Dickinson • Art Director: Edwin Phua • Copywriter: Tytan Chang

Bronze: A4-5 The Coop Can’t Cope

Client: The Rotisserie – Chicken and Gourmet Salads • Creative Agency: UNTITLED • Executive Creative Director: Elliot Townson • Art Director: Saffron Townson • Copywriter: Elliot Townson


Category A5: Print Creative Media Buy

Gold: A5-1 Samurai is Back!

Client: McDonald’s Restaurant • Creative Agency: DDB Group Singapore • Executive Creative Director: Joji Jacob • Deputy Executive Creative Director: Thomas Yang • Associate Creative Group Head: Ginny Chan • Art Director: Clarinta Subrata • Copywriter: Chew Shing Sian / Shivram Gopinath • Media Agency: OMD Singapore

Elsie Chua, Executive Vice-President and Head of Display Advertisements, Marketing Division, SPH (extreme left), with the winners of the Print Creative Media Buy category, creative agency DDB Group Singapore, media agency OMD Singapore and client McDonald's Restaurant Pte Ltd.

Silver: A5-5 The Craft of Time

Client: Orchard Turn Retail Investment • Creative Agency: SPH Creative Services

Bronze: A5-3 KFC – Singapore Refuel Package

Client: Kentucky Fried Chicken Management • Creative Agency: Grey Group Singapore • Executive Creative Director: Ali Shabaz • Art Director: Ang Sheng Jin / Tan Giap How • Copywriter: Joseph Cheong • Media Agency: Mindshare Singapore • Credits: Charmaine Deng / Millicent Tan / Shavon Tay


Category B – Digital

Best: B-3 Healthy Lifestyle Index: Healthy Rivalry

Client: Health Promotion Board • Creative Agency: DDB Group Singapore • Executive Creative Director: Joji Jacob • Creative Director: Christopher Lim / Ken Choo • Art Director: Gigi Ip • Copywriter: Lin Zixin • Media Agency: OMD Singapore • Credits: Selina Ng / Joseph Galvez

Geoff Tan, Senior Vice-President and Head of Strategic Marketing, SPH (extreme left), with the winners of the Digital category.

Category C – Radio

Best: C-1 Volvo XC90 – Holiday

Client: Wearnes Automotive • Creative Agency: 3-Sixty Brand Communications • Executive Creative Director: Stephen Choy • Copywriter: Collin Kam • Media Agency: ZenithOptimedia • Credits: Diana Kho

Goh Wee Wang, General Manager of SPH UnionWorks (extreme left), with the winners of the Radio category, creative agency 3-Sixty Brand Communications and media agency ZenithOptimedia for their radio ad for Wearnes Automotive (Volvo VC90 - Holiday).

Category D – Out-of-Home

Best: D-1 Garuda Indonesia – The World’s Best Regional Airlines

Client: PT. Garuda Indonesia Singapore • Production by: SPHMBO

Edward Tang, Vice-President, Out-of-Home Media, Marketing Divison, SPH (centre), with the winners of the Out-of-Home category from PT Garuda Indonesia Singapore, with Nicodemus P. Lampe (right) holding the award.

Category E – SPH IS ON Campaign

Gold: E-3 Upgrade Singapore

Client: Singapore Workforce Development Agency (WDA) / Ministry of Manpower (MOM) / Ministry of Education (MOE) • Creative Agency: Dentsu, Young & Rubicam • Executive Creative Director: Farrokh Madon • Art Director: Jules Kim / Katherine Khor / Penny Cheah / Mervin Ng • Copywriter: Lim Soon Huat / Emir Shafri / Andrea Lau • Media Agency: OMD Singapore • Credits: Eunice Loh

Geoff Tan, Senior Vice-President and Head of Strategic Marketing, SPH (extreme left), with the winners of the SPH IS ON Campaign category.

Silver: E-4 IBM & BT Strike up a Dialogue with Business Leaders

Client: IBM Singapore • Creative Agency: Ogilvy & Mather Singapore • Executive Creative Director: Jeff Curry • Art Director: Ginny Lim • Copywriter: Jet Aw • Media Agency: Mindshare Singapore / Neo@Ogilvy • Credits: Koh Hwee Mein / Heather Cheong / Lee Yeeling

Bronze: E-5 Anchor Celebrates Heartland Food Campaign

Client: Asia Pacific Breweries • Creative Agency: SPH Creative Services / SPH UnionWorks – UFM 100.3 • Media Agency: ZenithOptimedia


Readers’ Choice Awards

Winner – Lottery Scam

Client: Singapore Police Force & National Crime Prevention Council • Creative Agency: Urban Forest Design • Executive Creative Director: Slim Pang • Creative Director: Slim Pang • Art Director: SW Kam • Media Agency: UM Singapore • Credits: Ivan Wong / Joyce Lee / Cleopatra Chia


iink Creative Agency 2013

Grey Group Singapore

Tan Ooi Boon, Vice-President and Head of Customer Service, Marketing Division, SPH (extreme left), with the winners of the Creative Agency of the Year, Grey Group Singapore, led by Ali Shabaz, Chief Creative Office (second from right).

iink Media Agency 2013

OMD Singapore

Tan Ooi Boon, Vice-President and Head of Customer Service, Marketing Division, SPH (extreme left), with the winners of the Media Agency of the Year, OMD Singapore.