The regional Asia Pacific show that awards creativity, Spikes Asia, is now open for entries. It will be held, together with a conference on 16th to 18th September at Suntec Conference and Exhibition Centre in Singapore. The organisation of this event is a collaboration between the Cannes Lions and the UK’s Haymarket Media which publishes the ad trade magazine ‘Campaign’.

This year the organisers have announced two new categories, ‘Branded Content & Entertainment’ and ‘Creative Effectiveness’. The first is to recognise creative marketing messages outside the traditional methods while ‘Creative Effectiveness’ rewards creativity which has shown a measurable and proven impact on a client’s business. This sounds close to the EFFIES, which also awards work that has been successful in creativity and effectiveness.

After a shaky new start, the Spikes Asia show has grown in stature and last year attracted over 1,700 delegates. It’s biggest competitor is the well-established AdFest, usually held in Thailand, which also covers the region.

The AdFest seems to be stronger towards the north of the region and is more popular with young creatives. The delegates to Spikes Asia appear more mature in age. With the size and liveliness of the fast-expanding advertising markets in this region, it looks as if both shows can exist side by side. Only the financial controllers will not be happy having to authorise double entry fees!

We will bring you news on the speakers for Spikes Asia 2012 conference as soon as they are announced.

Click here for entry details.

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