Former racing car driver, Jackie Stewart, impressed even those too young to remember him from the time he won the F1 world championship three times, as he spoke at Spikes Asia 2013. He revealed he was an undiagnosed dyslexic until he was 30 and was written off at school as “slow”. He admitted that even today he has difficulties with reading and writing and spends much time drawing public attention to the plight of the one in 10 in the UK who suffer to a degree from this handicap.
His compensation for this was a greater attention to detail in all that he does as well as harnessing focus and energy.
Ogilvy brought in Sir Jackie Stewart to publicise their new series on pioneers in business, sports and the arts who have harnessed creativity.
The other speakers from the industry were equally compelling. From Sunday 15th September right through to Tuesday 17th September, the Spikes informed and entertained the advertising and marketing community in the newly renovated Suntec International Convention and Exhibition Centre in Singapore. Naturally many of the presentations touched on social media but creativity in all its forms was not neglected. The overall message was that we have to learn to work in new ways if advertising is to remain relevant.
Following the example of AdFest, there was more emphasis this year at Spikes Asia in nurturing talent with the ‘Young Media Academy’, ‘Young Marketers Academy’, the new ‘Young Account Executive Academy’ and ‘Young Creative Academy’ as well as the ‘Young Spikes’ competitions.
Apart from the main presentations, there were Forums running concurrently and the new Tech Talk sessions added a new dimension.
There were 1,800 delegates at the event this year from 30 countries. There were 4,832 entries for the Spikes Asia creative awards.
Each evening, there was a chance to socialise especially during the ‘After Dark’ parties hosted at the ad agencies. The advertising festival ended with the presentation of the awards.