Brave smiles on some faces. Joy on others. Spikes Asia 2016 came to a close with the awards presentation at Marina Bay Sands hotel on 23rd September.

Even a Bronze award can be reflected in next year’s pay packet of an art director or writer. A Grand Prix can lift a mundane agency into the top league. A lack of awards may say to prospective clients that this is an agency on the way down. So that Friday evening was important to many in our industry.

There were a record-breaking number of entries – 5,132 in total – for this 2016 competition. Terry Savage, Chairman of Spikes Asia said that this year’s award-winning work has set the benchmark of excellence across the region. “It’s inspiring to observe the year-on-year growth of the Festival, where we can award work that has a distinctly regional identity, while also being truly world-class.”

To see the full list of winners click here.

Below are some highlights from the awards night.


‘Network of the Year’ was presented to BBDO.


Jean-Paul Burge, Chairman & CEO at BBDO Asia recieved the ‘Agency of the Year’ trophy for Colenso BBDO, Auckland from Terry Savage, Chairman of Spikes Asia.


Winner of the PR Grand Prix: MullenLowe, Singapore


Winner of the Design Grand Prix: J. Walter Thompson Bangkok, Thailand


Winner of the Creative Effectiveness Grand Prix: BBDO India, Mumbai


Winner of the Entertainment Grand Prix: Ogilvy & Mather, New York, USA
Winner of the Print & Publishing Grand Prix: Y&R NZ, Auckland, New Zealand


Winner of the Promo & Activation Grand Prix: Colenso BBDO, Auckland, New Zealand


Winner of the Film Craft Grand Prix : Watts of Tokyo INC., Shiseido Co., LTD., Tokyo, Japan


Winner of the Mobile Grand Prix: Clemenger BBDO, Melbourne, Australia

International Editor: Allein Moore


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