The Spikes Asia Festival of Creativity will be held in Singapore on 23rd-26th September 2014. Last year, it attracted over 1,800 delegates and many entries for the Spike Awards covering Film, Digital, Print, Outdoor and several other categories.
What is important to the agencies and creative teams who enter these awards is the quality of the judges. Creative people are very sensitive and expect to be judged only by at the top of the profession.
When the Jury Presidents are announced, they are studied carefully. Some may feel they can read the type of work that will be selected by a judge. But our editor, who himself has either been a judge or a close witness of judging procedures, says these days the judging in most shows is scrupulously fair and discussed and weighed by all member of the jury.
This year, the organisers of Spikes Asia have chosen David Brain, Haydn Evans, Matthew Godfrey, Connie Lo and Ted Royer to join the other Jury Presidents for the 2014 show. Brain is the President and CEO of Edelman Asia Pacific, Middle East and Africa. He heads the PR category.
Presiding over the Craft Jury is Haydn Evans, Founder and Executive Producer of Six Toes Singapore, himself a winner at Cannes.
A well-known figure to those in Singapore is Matthew Godfrey, President, Young & Rubicam Asia, Singapore who will be heading the Creative Effectiveness Jury.
Branded Content and Entertainment is a category unknown a few years ago. Now this is a major category headed by Connie Lo, Chief Creative Officer, Leo Burnett, Southern China. She, too, in her career has picked many prizes across the top creative shows. She has also published a book on advertising called “Everything Related and Unrelated to Advertising.”
From one of the agencies that always seems to be mentioned in award shows comes Ted Royer. He is the Chief Creative Officer, Droga5, USA. He will lead the Film, Print, Outdoor and Radio Jury.
There is still time to enter. Final closure is 25th July. Go to www.spikes.asia for details of entry and of the event itself.