StarHub launched this month the first dedicated Malay movie channel available in Singapore. ‘Dunia Sinema On Demand’ will offer viewers access to 15 Malay blockbusters every month with a good mix of old and new titles. The channel will also be available on the StarHub Internet TV service, ‘TV Anywhere’, at a later date. Malay viewers can also subscribe to StarHub’s Impian Pack which offers seven channels including ‘Dunia Sinema On Demand’, ‘KBS World’, ‘KBS World HD’, ‘MNC Business’, ‘MNC International’, ‘Sensasi’ and ‘ONE (Malay)’. This pack includes Korean channels reflecting increased demand. English subtitles will be added.

The Indian audience is not neglected. The Thangam Pack offers six channels which also includes Korean channels.

These important audiences will now be more readily available to advertisers with this expanded offering.