StarHub, Singapore’s leading mobile and cable service provider, is tuning into social media to listen to its customers. Social Hub is a customised platform that uses social media to actively listen to conversations about StarHub across Singapore. The company feels it can more effectively address concerns and resolve issue via this new platform. “From deciding when and how to reply to a query or a complaint on Facebook, to tracking where in Singapore mobile, pay TV or broadband connections are affected through location tagged tweets, Social Hub delivers the data we need,” said Darren Choo, Assistant VP, Social Customer Relationship Management. Vocanic’s proprietary social insights and conversation platform, VSocial, is driving StaHub’s efforts.