Asia Pacific’s online population exceeds one billion for the first time. More than 623 million are accessing the web via mobile. The new 2012 Yearbook from the Asia Digital Marketing Association is filled with useful data and insights.
From the pages, we can see that social media continues to gain in importance but not everyone welcomes advertisers or brands within their sphere. Social commerce is on the rise, however, and advertisers are becoming more sophisticated in using this platform. Analytics, behavioural targeting and data are giving marketers more tools.
The Asia Pacific Digital Marketing Yearbook 2012 is a vital guide for marketers, advertisers and ad agencies helping them understand and maximise the digital potential of business in the region.
Members can get a 96 page printed edition and there is a free pdf download, click here.