The BrandLaureate, a foundation based in Kuala Lumpur, awards both brands and outstanding individuals. The winning companies and other guests came to the Sunway Resort Hotel in Petaling Jaya on 13th September to hear the editor of AdAsia magazine and agency veteran, Allein Moore give a day-long seminar called “Communicate your brand effectively”. Based on his experience with major brands from Mitsubishi, Qantas, SIA, Gardenia, Shangri-La Hotels and many others, and his current role as a consultant to brand firm, Allein Moore took the audience through an overview of the branding business and then focused on areas which are often neglected.
He made a surprise entrance posing as a Chinese mask artist to make the point that too many companies show a different face to the customers over a variety of touch-points. He stressed that strong branding was essential in today’s market place.