Anyone who is familiar with these guides will realise that they are not written by idiots but by well-informed experts in their field. This one is no exception. With both layman and advertising professionals groping for ways to harness the new social media, the publication of this book is timely. Of course, since this book was published earlier this year, there have been a few changes to Facebook and perhaps by next year you will need an updated version. Meanwhile read and absorb for this book is full of sensible guidance on how to get the millions of people who go into Facebook each day to visit you. There are tips on how to get customers to interact with you and how to make your page current. The authors cover the use of videos, developing fan pages, creating events and engagement, advertising and analytics. Once you read this book, you will be itching to fiddle with your Facebook page and try out the advice. Highly recommended read.
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