Moove cows at the Esplanade.

The Moove Media iconic cows are back within the Singapore landscapes. Moove Media, the advertising arm of ComfortDelGro Corporation Ltd, has teamed up with National Parks Board for a campaign titled ‘Happy Cows, Happy Hearts’. Six hundred cows constructed out of recycled plywood are carrying a red heart on their back. Over 1,000 red fiberglass hearts will be displayed alongside with the cows at 50 locations.

Jayne Kwek, CEO of Moove Media, said, “We wanted our cows and the hearts to draw the public’s attention to the fact that Singapore has, in just 50 years, developed into a City in the Garden as it is today. The hearts further symbolise the need to care not just for the environment, but for everyone around us through acts of kindness.”

The public are invited to take part by taking photographs of themselves with the cows and red fiberglass hearts, then submit the image with a caption via Facebook at The winners will receive return air tickets to places such as Auckland, Bangkok, Phuket or Langkawi. There are also cameras, vouchers and hampers to win.

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