IAB Singapore has partnered with Hyper Island to develop the ‘IAB Fellows Program’ (US spelling for some reason). It is funded by Google. The objective is to build the digital literacy of high-potential undergraduates and ensure they have the interactive tools and the right attitude to success and become the digital leaders of tomorrow. Students in polytechnics and universities in Singapore are eligible to apply. The first batch started in early December attending the Hyper Island campus.

Julian Persaud, Managing Director of Google Southeast Asia said that they were investing to grow the number of talented students entering the digital marketing industry in Singapore.