AdAsia has released the name of the agency that scored the highest number of points in the magazine’s annual Creative Sweepstake. The racehorse graphic has been closely followed by subscribers over the year but it was neck and neck towards the end of the year.
Over 2011, the editors have been collecting and collating wins of individual agency offices in Asia. A higher number of points are given for international creative award shows, reducing in number for regional and then lowered again for local shows. The points collected from all the shows are then totalled up at the end of the year. All the major international shows such as Cannes, D&AD, One Show etc. as well as regional shows like AdFest and Spikes are taken into account. It was a close race with two agencies neck and neck as the end of the year came in sight.
The winner was Dentsu Tokyo which just pipped DDB Worldwide Singapore for first past the post.
Below is a list of the top 20 agencies.