Vserv.mobi, the mobile advertising exchange has revealed that it portfolio of advertisers and brands in the India and Southeast Asian markets have grown three times in the last year. With mobile now a major sector in media consumption, advertisers are aggressively using exchanges like Vserv.mobi to implement mobile campaigns. Unilever is one of the major advertisers placing more emphasis on mobile and has recently used the platform for Pond’s Gold Radiance day cream and Sunsilk Black campaigns. With a combination of message simplicity and creativity of approach the latter scored a click through rate (CTR) of 6.9% for its campaign.

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