Trace Sports HD has announced its launch in Asia. This will bring the best stories about sports celebrities to the audiences in Asia via Asia Satellite Telecommunications (AsiaSat).

This means the channel will be available in high definition to distributors right across the Asia-Pacific region. It started this month on Hong Kong Broadband Network’s BBTV.

The content is factual and lifestyle entertainment focused on sports celebrities like Lewis Hamilton, Li Na, Manny Pacquiao, and Maria Sharapova. There will be behind the scenes interviews and even a touch of scandal.

The channel is broadcast in English with subtitles in Mandarin and Korean.

A familiar face to those in the television industry, James Ross , CEO of Lightning International, represents Trace in the Asia-Pacific region.