Duane Forrester works for Microsoft and is considered an expert in search engine optimisation. His book is sub titled ‘Proven Marketing Techniques for Converting Online Traffic into Revenue’. This is very much a hands on ‘how to do it’ book. Forrester really walks you through all aspects from domain names to search marketing, from banners to analytics. Unlike many books in this field, the author does not fill the pages with case studies. This is a practical excursion into the field by someone who lives and breathes it. If you are still a little uncertain in walking the online route, read what Forrester has to say.