Market research company GfK Asia finds that the television receiver market in Southeast Asia has expanded in the first six months of 2011 compared to the same period the year before. Consumers in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam spent over US$2.1 billion on 6.33 million units. GfK tracks the performance of all segments of TV which includes LCD, Plasma and CRT TVs. The research shows a continuing demand for LCD TVs, which showed a 30% more in value sales than in the first half of 2010.

Jasmine Lim

Jasmine Lim, Regional Account Director for Consumer Electronics at GfK Asia remarked on the upward growth particularly in Indonesia and Vietnam. She also mentioned the growing acceptance of Smart TV (those with web content access). Overall, the take up of this new technology is 24 out of every 100 TV units sold. “Smart TV is relatively new to SEA consumers, and its future success is directly dependent on the Internet penetration rate and Internet speed of each individual market, which explains why Singapore, with its high Internet penetration rate, is currently leading the region in Smart TV adoption level,” said Ms Lim.

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