One of Hollywood’s top screenwriters will be sharing her knowledge and Leo Burnett has a presentation on the seismic shift in the last decade. These are two more added reasons why you should hurry and book a seat at AdFest in Thailand. The event is just days away so you need to hurry to register.
Kirsten Smith is a keynote speaker this year and will share her advice on creating blockbuster film scripts with the delegates. Smith is the writer behind such successful movies as ‘Legally Blonde’ starring Reese Witherspoon, ‘10 things I hate about you’ starring the late Heath Ledger. Recently, she wrote and produced ‘The Ugly Truth’ and ‘The House Bunny’. In total, her films have grossed over $550 million worldwide.
To get all the changes we have experienced in the advertising industry in perspective, it will be worth listening to Eric Cruz. He is conducting a session titled ‘Leo Burnet Presents Reinvention: A Decade of History and Change’. He wants creatives to unlearn what they know, get lost and learn everything again. He says reinvention is the key to the industry’s survival.