London 18th April: It was the British entries, which scored highly with the Jury in the D&AD 2012 ‘Packaging Design’ category. Getting a Nomination, which can lead to the prestigious Yellow Pencil in this international award, were entries from Pentagram Design for Cass Art (UK), LOVE for Diageo’s Johnnie Walker (UK), Iris Nation for Heineken (UK) and the only non-British choice was an entry from BBDO Dusseldorf (Germany) for Medicom Pharma’s Nobilin brand.
Twelve entries were given In-Book status, meaning they will appear in the D&AD annual. Four of those also were from the UK. None were from Asia. The final announcement for the Yellow Pencils will be tomorrow (Thursday).