Australian start-up, Vimily, has globally launched its mobile app and platform which will allow companies to create shareable online video content. This can be used for video competitions, consumer and business events as well as market research. The videos can be branded with the company’s logo and linked to any website. It is supported on iOS devices and a free version of the app can be downloaded from iTunes. An Android version will be available later this year.

Vimily started out in Nov 2012 as a video platform for families to share their legacies in a closed network environment but has since evolved.